Identity

BrandGuidelines

Reference for designers and developers building on the preunec identity.

Wordmark

preunecOn light
preunecOn dark

Always lowercase, Sabon Bold, uniform colour — navy on light surfaces, white on dark. Never apply a two-tone or gradient to the wordmark.

Clear space & size

1× cap-height1× cap-height1× cap-height1× cap-heightpreunec

Maintain clear space of at least 1× the cap-height on all four sides. Minimum size: 80 px wide on screen, 20 mm wide in print.

Usage

Do

preunec
Navy on light background
preunec
White on dark (navy) background
preunec
Adequate clear space on all sides
preunecEU Technology Partner
Accent colour used sparingly for a highlight

Don't

preunec
Stretched or distorted wordmark
preunec
Gradient or multi-colour fill on the wordmark
preunec
Low contrast — navy on a dark surface
preunec
Rotated and drop shadow added
preunec
Uppercase with altered letter-spacing
preunec
Crowded — no clear space

Colour palette

Navy

#0D112F

var(--brand-navy)

Deep Blue

#233083

var(--brand-blue)

Cyan

#0693E3

var(--brand-cyan)

Purple

#9B51E0

var(--brand-purple)

Teal

#00D084

var(--brand-teal)

Amber

#FCB900

var(--brand-amber)

Grey

#F5F6FA

var(--brand-grey)

Gradients

Brand gradient

Primary — navy → deep blue → cyan

.gradient-brand

Brand soft

Accent — deep blue → cyan → teal

.gradient-brand-soft

AI gradient

Deep blue → purple

.gradient-ai

Eco gradient

Cyan → teal

.gradient-eco

.text-gradient-brand

European Technology

Use .text-gradient-brand for gradient-filled headline text. Apply it to the element that directly wraps the text node.

Typography

preunec

"Building Europe's digital future"

Brand / Sabon Bold — wordmarks, display headings

Software. AI. Research.

Consulting. Dissemination. Impact.

Plus Jakarta Sans — section headings (h1–h6)

preunec GmbH is a European technology partner operating at the intersection of software engineering, artificial intelligence, and research.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm — 0 1 2 3 4 5 6 7 8 9

Inter — body text, UI copy, code

Usage rules

1

The wordmark is always one uniform colour — navy on light backgrounds, white on dark.

2

Never stretch, skew, recolour, or apply a gradient to "preunec".

3

Maintain clear space of at least 1× the cap-height on all sides of the wordmark.

4

Minimum wordmark size: 80 px wide on screen, 20 mm wide in print.

5

Accent colours (Cyan, Teal, Amber) are for highlights and CTAs, not for large fills.

6

Navy is the primary background for dark surfaces; never substitute another dark colour.

Press kit

Download official assets for editorial use, partnership materials, and EU project reports.

Questions?

For brand or press enquiries, contact us at info@preunec.de